With plans to redevelop 575 Fifth Avenue to create a significant retail component at the base, MetLife retained RKF to provide guidance on the merchandising and marketing of the 12.889 SF of retail space. The building lobby was relocated from Fifth Avenue to 47th Street, adjacent to Starbucks, in order to create the two-story glass box designed for a flagship retailer. Fashion was slowly progressing below 49th Street and 575 Fifth Avenue was strategically positioned to benefit from the proximity to the luxury retailers above 49th Street and the fast-fashion retailers gravitating towards 42nd Street. RKF made recommendations on specifications such as vertical integration and signage. An integrated marketing campaign targeted fashion retailers absent from the Fifth Avenue market. A lease was completed with Guess for its largest U.S. flagship.