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Commercial Property Executive | Stars to Watch, Rachel Rosenberg

03.01.12

Rising Leaders in Commercial Real Estate

By Suzann D. Silverman and Nicholas Ziegler

Rachel Rosenberg, 34, Executive Vice President, RKF

Rachel Rosenberg discovered real estate at 19, but she developed a love for the restaurant business even earlier. From her first restaurant job as a dishwasher at 14 to waiting tables to
prep cooking, managing the floor and bartending, she ran the gamut of restaurant jobs and loved it. She was waiting tables while attending college in Wisconsin when she met Polacek Co. managing partner Max Rosanski, who invited her to interview with the company the next week,
leading to an internship canvassing for the brokerage firm.

She spent five years at the company, a year and a half as a retail broker, but a relocation to Los Angeles caused her to consider a career change. “(But) I just couldn’t turn it off,” she said.
She landed at local brokerage firm Sachse Real Estate (since acquired by Kennedy Wilson International) and built a client base by taking “whatever clients I could” and driving wherever they wanted so she could get to know the market. Still with a penchant for restaurants, she developed relationships with the likes of Le Pain Quotidien and Chipotle Mexican Grill.

Two years ago, viewing a national platform as more advantageous, she moved to RKF’s LA office. She is currently the LA broker from Chipotle, Le Pain, The Veggie Grill, Fig & Olive, Jersey
Mike’s Subs, Elevation Burger and Pei Wei Asian Diner and has worked with a variety of others. Last year, she leased more than $54.5 million worth of retail space.

Memorable Achievements: Her 33rd deal with Chipotle Grill took two years to complete but placed the restaurant in a “great showplace,” now under construction at Melrose and La Brea
next to Pink’s Famous Hotdogs. “She really helped put us on the map in LA,” observed Ginny DiBias, real estate manager for Chipotle. She expanded Veggie Grill from Orange County into LA with five deals, with a dozen more in the works; took Fig & Olive to LA from New York and is now working on its third LA deal; and found Sundance Cinemas’ first LA location.

Goals: To help build RKF’s LA office to the size and scale of its well-entrenched New York office.

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