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Peloton to Open Its First Standalone Showroom in New York City on the Upper East Side


Cutting-Edge Fitness Concept Signs Lease at 1156 Madison Avenue

NEW YORK —RKF, the country’s leading independent real estate firm specializing in retail leasing, investment sales and consulting services, announced today that it has secured a 3,165-square-foot space for Peloton’s second New York City location at 1156 Madison Avenue on the Upper East Side. This will be the exciting fitness brand’s first standalone showroom in the city. Peloton’s other showroom at 140 West 23rd Street also serves as the brand’s flagship cycling studio, where classes are livestreamed for riders at home.

RKF Executive Vice President Jeremy Ezra and Associate Taryn Talmadge represented Peloton in the transaction. The landlord, The Brodsky Organization, was represented by Judson Realty’s Nicholas Judson and Stuart Ellman.

Peloton’s new showroom includes 1,830 square feet of ground level space, as well as a 1,335-square-foot basement. It is scheduled to open in December 2017. Situated on the west block between East 85th and 86th Streets, 1156 Madison Avenue is a 472,600 square-foot mixed-use property that includes 343 luxury rental apartments. Neighboring retailers include several fitness and contemporary fashion brands, as well as upscale food and grocery concepts that cater to the neighborgood, including Dean and Deluca, lululemon athletica, Madewell, Sweaty Betty, Theory, Le Pain Quotidien and Starbucks.

The Upper East Side is one of the city’s most charming and sophisticated neighborhoods that marries old world luxury with contemporary style. Popular with affluent families, wealthy tourists and shoppers, the Upper East Side continues to drive demand for premium retail, dining and lifestyle services.

“Peloton will be an exciting additition to the Upper East Side, which continues to be a popular destination for premium fitness studios as well as fashion and athleisure retailers,” said Ezra. “The area has a dense residential population of fitness enthusiasts and and a strong core of Peleton customers.  We have been assisting Peloton with their national stategy and expansion for several years, and with New York as the home base for both Peloton and RKF, we are particually passionate about the Madison Avenue debut.”

“We’re excited about launching our latest showroom concept on the Upper East Side of Manhattan, marking our second location in New York City,” said Ryan Engel, Director of Business Development and Real Estate, Peloton. “The Upper East Side already has a strong existing group of Peloton home riders looking for a community hub. The new showroom will help deliver the Peloton retail experience to more New Yorkers.”

About RKF

The leading independent real estate firm in North America specializing in retail leasing, investment sales and consulting services, RKF serves a broad spectrum of domestic and global clients in services ranging from national tenant and owner representation to advisory, consulting and dispositions. With approximately $30 billion in aggregate real estate transactions to its credit, RKF has been responsible for identifying scores of real estate opportunities throughout the United States for leading American and international chains, retailers, developers and institutional clients. RKF is headquartered in New York with offices in Chicago, Las Vegas, Los Angeles, Miami, Northern New Jersey, San Francisco, Tokyo and Toronto. RKF operates in Canada as RKF Group Canada Realty, a retail brokerage.

RKF’s New York City office is located at 521 Fifth Avenue, Floor 7, New York, NY 10175. T: 212.599.3700. www.rkf.com


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