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RKF Brings Surf Taco to Princeton


Mexi-Cali Restaurant and New Jersey Favorite to Open at 301 North Harrison Street in Princeton Shopping Center

Rutherford, NJ —RKF, the country’s leading independent real estate firm specializing in retail leasing, investment sales and consulting services, announced today that it has arranged a 1,875-square-foot lease with Mexican-Californian style-cuisine restaurant chain Surf Taco at EDENS’ Princeton Shopping Center, located at 301 North Harrison Street in Princeton, New Jersey. The brand’s 13th location in the state—its first in Princeton—will open in November.

RKF Senior Associate Robert Mackowski represented Surf Taco in the transaction while the landlord, EDENS, was represented in-house.

Surf Taco will open at Princeton Shopping Center, a staple of the vibrant surrounding community with more than 40 local and national storefronts and a two-acre landscaped courtyard, is often referred to as “the living room of Princeton.” Neighboring retailers include McCaffrey’s Food Markets, Rite Aid, Verizon, Dunkin’ Donuts, and New York Sports Club.

“Due to its popularity at the Jersey Shore, Surf Taco was looking to break into the Princeton market. Princeton Shopping Center was the perfect fit, as the brand will benefit from ample marketing and being only one mile from Princeton University. Surf Taco is the only food vendor of its kind in the area and is sure to attract residents and students alike,” explained Mackowski. “We also represented the company at its New Brunswick location and are now looking at spaces for it in Westfield, Ridgewood, Montclair, Morristown and Summit.”

“We are excited about our location in Princeton and to be a part of the community,” said Rob Nagel, co-founder and president of Surf Taco. “RFK has been instrumental in helping us expand our shops. They were able to find us locations that hit our demographic and understood our needs as an operator.”

About RKF

The leading independent real estate firm in North America specializing in retail leasing, investment sales and consulting services, RKF serves a broad spectrum of domestic and global clients in services ranging from national tenant and owner representation to advisory, consulting and dispositions. With approximately $30 billion in aggregate real estate transactions to its credit, RKF has been responsible for identifying scores of real estate opportunities throughout the United States for leading American and international chains, retailers, developers and institutional clients. RKF is headquartered in New York with offices in Chicago, Las Vegas, Los Angeles, Miami, Northern New Jersey, San Francisco, Tokyo and Toronto. RKF operates in Canada as RKF Group Canada Realty, a retail brokerage.

RKF’s New Jersey office is located at 301 Route 17 North, Suite 707, Rutherford, New Jersey 07070 T: 201.842.7700. www.rkf.com


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