London-based Resortwear Fashion Retailer Expands in US
With Stores in Manhattan and East Hampton
NEW YORK (June 10, 2016) – RKF, the country’s leading independent real estate firm specializing in retail leasing, investment sales and consulting services, announced today that it has secured two new locations for resort wear fashion retailer Orlebar Brown, in New York City and East Hampton, NY. The transactions mark the brand’s newest U.S. locations after executing a series of successful pop-up concept stores in East Hampton and Bal Harbour, Fla.
RKF Executive Vice President Joshua Strauss and Associate Benjamin Zack represented Orlebar Brown in both transactions.
In the Manhattan transaction, Orlebar Brown signed a lease for 395 square feet at 451 Broome Street at Mercer Street in the heart of SoHo. Directly adjacent to James Perse’s Flagship, the new Orlebar Brown store is also surrounded by a strong mix of co-tenants, including Bloomingdale’s Soho, IRO, Isabel Marant and Alexander Wang. Sinvin’s Christopher Owles represented the building’s co-op board in this transaction.
The second lease signed by Orlebar Brown was for 1,650 square feet at 55 Newtown Lane in East Hampton. This high-profile corner retail space is situated between Park Place and Barns Lane, steps from Oliver Peoples, Theory, Brunello Cucinelli, John Varvatos and SoulCycle.
“Orlebar Brown was drawn to SoHo for its creative downtown appeal along with knowledge that our existing e-commerce customer lives and shops in the neighborhood. East Hampton is a natural fit for our Riviera-inspired identity. Both submarkets perfectly suit the brand’s sophisticated, and upscale customer base,” said Gemma Phillips, The GM for The Americas.
“SoHo is among the strongest retail markets in Manhattan, with major luxury and fashion brands opening flagship stores. It has become a shopping and dining destination for New Yorkers and tourists alike while preserving its artistic appeal with world-renowned art galleries. Meanwhile, East Hampton is one of America’s most famous summer destinations, with white sand beaches, spectacular estates and affluent residents, which makes it an ideal location for the brand’s long-term national expansion.” said Strauss.
Founded in 2007 by photographer Adam Brown, Orlebar Brown maintains a global presence with boutiques in Australia, the UK, France, Belgium and Turkey. The brand is also available at prominent fashion retailers across the US, including Bergdorf Goodman, Saks Fifth Avenue and Opening Ceremony in New York. The two new locations are both scheduled to open summer 2016.
The country’s leading independent real estate firm specializing in retail leasing, investment sales and consulting services, RKF serves a broad spectrum of domestic and global clients in services ranging from national tenant and owner representation to advisory, consulting and disposition. With approximately $30 billion in aggregate real estate transactions to its credit, RKF has been responsible for identifying scores of real estate opportunities throughout the United States for leading American and international chains, retailers, developers and institutional clients. RKF is headquartered in New York with offices in Las Vegas, Los Angeles, Chicago, Miami, Northern New Jersey, and San Francisco. RKF operates in Canada as RKF Group Canada Realty, a retail brokerage.
RKF’s New York City office is located at 521 Fifth Avenue, Floor 7, New York, NY 10175. T: 212.599.3700. www.rkf.com