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The Real Deal | Danish Joint Joe and the Juice to Open First US Location on Spring Street


By Rich Bockmann
Danish import Joe and the Juice is bringing its bifurcated beverage concept to the United States with a shop on Soho’s Spring Street.

“Our customers typically choose either to go for the coffee or choose the (juice and) sandwich,” company founder and CEO Kaspar Basse says in a YouTube video explaining the store concept that typically has separate stations for coffee, juice and smoothies.
Joe and the Juice inked a deal in May to take 2,200 square feet on the ground floor at United American Land’s 67 Spring Street, which sits by the entrance to the Spring Street 6 Train subway station. The asking rent was $500 per square foot.

RKF’s Joshua Strauss, who along with colleague Taryn Talmadge represented United American, said bringing in a new, international tenant would help add to the vibrancy of the area, which has seen a number of spaces turn over as rents have increased. Amira Yunis and Anthony Stanford of CBRE represented the tenant. Joe and the Juice replaces a local deli, while next door a FedEx Office took the space formerly occupied by the colorful tchotchke shop Plyones.

At the corner of Spring and Crosby streets, the MoMa Design Shop is considering making a move from its 14,500-square-foot space at 81 Spring Street as its lease is set to expire next year. United American, run by brothers Albert, Jason and Jody Laboz, recently inked French bakery Maison Kayser to a 3,000-square-foot space at 57 Court Street in Downtown Brooklyn.


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