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Winter Properties Signs Quality Eats at Newly Redeveloped 3 East 28th Street Building


Midtown South’s Creative Office Building Gets Critically-Acclaimed  Modern Steakhouse

NEW YORK — Winter Properties (“Winter”) announced today that it has signed a lease with modern steakhouse concept Quality Eats to anchor the retail tenancy at 3 East 28th Street in NoMad. This will be the restaurant’s second location and will open in late 2017.

“We are thrilled to welcome Quality Eats to 3 E. 28th St,” said David Winter, Co-Chief Executive Officer of Winter Properties. “Quality’s modern take on the traditional steakhouse is exactly the type of inspired dining and gathering place that we are excited to provide to our prospective tenants,” he continued.

“Quality Eats has resonated with the downtown crowd and we are thrilled to expand to Nomad to make our inventive neighborhood dining available to more New Yorkers,” said Michael Stillman, president and founder of Quality Branded.

Located between Madison and Fifth Avenues, 3 East 28th Street is a 12-story mixed-use building that is currently undergoing a multi-million dollar renovation under the direction of premier architecture firm Morris Adjmi Architects.

With high ceilings, bright, open floorplates and a modern industrial feel, the office spaces will incorporate innovative design while preserving the building’s rich historical features. 3 East 28th Street is ideally situated in the heart of the NoMad district, home to busy crowds of office workers, Fifth and Madison Avenue shoppers, and tourists enjoying New York City’s bustling energy. In recent years, the area has become a hub for creative talent and a retail destination with nearly 24/7 foot traffic.

RKF Vice Chairman Ariel Schuster, Managing Director Jackie Totolo and Senior Associate Brandon Berger represented Winter Properties in the transaction. SCG Retail’s Taryn Brandes represented the tenant.

“Upscale tech, design and fashion companies have flocked to NoMad, and restaurants, luxury hotels, and the most current retail brands have quickly followed,” said Schuster. “Quality Eats will cater to the growing residential and tourist populations, the daily creative and technology office workers of Midtown South, as well as the new tenants that will occupy the creative office space above in the newly renovated building.”

About Winter Properties

Founded in 1901, Winter Properties is a vertically integrated real estate investment management and development company.   Winter has built a reputation as a first-class owner, operator and developer over its more than 100-year history. With an unparalleled focus on serving its tenants, Winter brings an artisan’s approach to preserving the architectural integrity and historical context of its projects while incorporating modern technology and service to create the next generation of inspirational work environments.  Winter operates as the related real estate investment and development platform of Standard Industries, a global, diversified holding company with interests in building materials, aggregates, and related investment businesses in public equities and real estate.

About Quality Branded

Quality Branded was founded by acclaimed father-son restaurateurs Alan and Michael Stillman in 2007 as Fourth Wall Restaurants and rebranded in 2016 to more closely align the group identity with its future growth plans. The group is comprised of upscale restaurants in New York City, Miami Beach and Denver, which are owned or managed by the group, including the flagship Smith & Wollensky location, Maloney & Porcelli, Quality Meats, Quality Italian, Park Avenue and Quality Eats.

About RKF

The leading independent real estate firm in North America specializing in retail leasing, investment sales and consulting services, RKF serves a broad spectrum of domestic and global clients in services ranging from national tenant and owner representation to advisory, consulting and dispositions. With approximately $30 billion in aggregate real estate transactions to its credit, RKF has been responsible for identifying scores of real estate opportunities throughout the United States for leading American and international chains, retailers, developers and institutional clients. RKF is headquartered in New York with offices in Chicago, Las Vegas, Los Angeles, Miami, Northern New Jersey, San Francisco and Toronto. RKF operates in Canada as RKF Group Canada Realty, a retail brokerage.

RKF’s New York City office is located at 521 Fifth Avenue, Floor 7, New York, NY 10175
T: 212.599.3700. www.rkf.com


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